New product development varies from product to product and company to company, but almost everyone agrees that it is not an easy process, that the various collaborative teams may not know each other well, and that information is lost in the process of transfer. So, what are the main stages of new product development?
Marketing Brief
You must create a marketing brief, which is the starting point of the project. It should contain product-specific requirements such as product category, features, texture, fragrance, color, size, how to package it (the more detailed the package, the better), etc. Then have your team (or your supplier) conduct a feasibility study.
Formulation
The formulation is crucial, it determines the selling point as well as the importance of this product and should be given enough attention. We should evaluate the functionality, concentration, allergens, and cost to meet the requirements and ensure product safety.
Package&artwork design
Including the design of the structure, which determines the stability of the whole product without damaging it during transportation. Draft design, the image of your company, the idea you want to express through the whole product. Label design, all the information description of the product, ingredients, usage, precautions, etc. Please note that the format and description of the label must comply with laws and regulations.
Packaging is the first thing consumers see, so to speak, it determines how quickly your product attracts consumers and thus quickly occupies the market.
Sampling
After determining the above details, you can proceed to samples to make a comprehensive assessment of the final product to rule out hidden quality problems, such as whether the liquid will change color, deteriorate, and whether the packaging is strong and stable enough.
Testing&Compliance
To ensure the safety of the product, the final sample must be tested for microbiology, toxicology, stability, and many other aspects. In addition, all product components, label writing, must comply with local laws and regulations, and documentation and information about the product must be collected, such as MSDS, product information documents, declaration forms, etc.
Procurement&production
The completed product’s qualified compliance, you can start preparing for production, so to speak, this is another starting point, you can not think that after your product design, you can produce the expected products, after all, a small accessory or which link out of order, will be the full impact of the product, so the production process must be strictly controlled, continuous testing, continuous tracking.
Inspection& shipments
According to AQL standards, sample inspection of large goods, if not qualified to find the reasons and rework.
